ABOUT JIENNE
Jienne is a visionary creative leader, a strategic force with over 15 years of experience driving multi-channel creative strategy for global fashion brands and dynamic Direct-to-Consumer (DTC) startups.
She specializes in transforming brand identities and scaling digital platforms. As Senior Art Director at Adrianna Papell, she spearheaded the modern rebranding of a legacy group, and as Creative Marketing Director at 32 Degrees, she launched and scaled the DTC eCommerce platform. Her expertise spans comprehensive art direction, compelling editorial storytelling, high-impact content creation, and successful eCommerce growth.
A proven operational leader, Jienne is skilled in building and streamlining highly efficient in-house creative studios. She implements strategic processes to maximize creative output and optimize costs, demonstrating proficiency in managing large budgets, directing, and mentoring creative teams.
JIENNE’S PHILOSOPHY
“My creative philosophy is rooted in the belief that true beauty emerges from a state of alignment. I see my role as guiding a brand's visual energy—its story, content, and execution—so that it is perfectly aligned with its core values. This authentic connection is what drives both deep emotional loyalty and measurable commercial success.”